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Creative

THE CUT ISTHE CRAFT.

I create and edit video content for digital communication, social media and brand storytelling.

Timeline · 01 / 05

CONCEPT
Programme
V2
V1
A1
  1. CONCEPT
  2. CUT
  3. MOTION
  4. SOUND
  5. FINAL

The idea, and the reason anyone would watch.

Formats

WHAT I CUT.

Different lengths, different platforms, same discipline: hold attention or lose it in the first two seconds.

  • Social media videos
  • Promotional videos
  • Brand videos
  • Short-form content
  • Reels
  • Marketing videos

Reel

SELECTEDVIDEO WORK.

This gallery is built to fill as pieces are published. Nothing here is placeholder work dressed up as a finished edit.

Short-form / Reels

Reserved for published work

Brand film

Reserved for published work

Promotional

Reserved for published work

Social campaign

Reserved for published work

Product

Reserved for published work

Marketing cut

Reserved for published work

Adding a piece takes one entry in data/videos.ts — a title, category and either a hosted embed URL or a video file.

How AI fits

FASTER TO THE CONCEPT.STILL HAND-CUT.

Where AI helps

Concepting, scripting, hook variations and visual references — the exploratory front half, where volume of options genuinely improves the outcome.

Where it does not

Timing, rhythm and the decision to cut a frame earlier. That is taste, and it stays on the timeline with a human on it.

VIDEO WORTHMAKING?

Short-form, brand film, promotional or a campaign that needs a consistent creative hand.