Creative
THE CUT ISTHE CRAFT.
I create and edit video content for digital communication, social media and brand storytelling.
Timeline · 01 / 05
- CONCEPT
- CUT
- MOTION
- SOUND
- FINAL
The idea, and the reason anyone would watch.
Formats
WHAT I CUT.
Different lengths, different platforms, same discipline: hold attention or lose it in the first two seconds.
- Social media videos
- Promotional videos
- Brand videos
- Short-form content
- Reels
- Marketing videos
The first three seconds
THE OPENING ISTHE WHOLE EDIT.
Same video, three different openings — and three different outcomes before the content has even started.
Retention, illustrative
0s → 30s
Open on the outcome, then earn the process. The viewer already knows what they are staying for, so staying is easy.
Reel
SELECTEDVIDEO WORK.
Published edits, embedded from where they live. Nothing here is placeholder work dressed up as a finished piece.
Client videos
Client reel — 01
Client videos
Client reel — 02
Company videos
Company reel
Edited reels
Edit demo — 01
Edited reels
Edit demo — 02
Edited reels
Edit demo — 03
How AI fits
FASTER TO THE CONCEPT.STILL HAND-CUT.
Where AI helps
Concepting, scripting, hook variations and visual references — the exploratory front half, where volume of options genuinely improves the outcome.
Where it does not
Timing, rhythm and the decision to cut a frame earlier. That is taste, and it stays on the timeline with a human on it.
VIDEO WORTHMAKING?
Short-form, brand film, promotional or a campaign that needs a consistent creative hand.