The project
A Qyverix project
Bandhan Ceramic was designed and built by Qyverix as a team. The site, its features and its delivery are the output of that team rather than of any one person.
Case study · Qyverix
BANDHAN CERAMIC
5,000+ product catalogue across 13 stores — tile calculator, AR visualiser and architect trade pricing.
- Catalogue
- 5,000+ products
- Stores
- 13
- Year
- 2026
- Location
- Hyderabad
Commerce · 2026 · Hyderabadbandhanceramic.com
01
Overview
What this is.
Bandhan Ceramic runs a catalogue of more than 5,000 products across 13 stores in Hyderabad, serving both retail customers and trade buyers. Qyverix built the digital product experience that holds that catalogue together.
02
The challenge
What made it hard.
Scale was the whole problem. Five thousand products across thirteen locations breaks ordinary catalogue navigation, and two very different audiences — a homeowner choosing a floor and an architect specifying for a project — need different pricing, different depth and different tools from the same inventory.
03
Strategy
The approach taken.
Separate the audiences without splitting the site: one catalogue, filtered browsing that narrows a large range quickly, and a trade layer that surfaces architect pricing to the people entitled to it. Add practical decision tools instead of more marketing copy.
04
The experience
How it works in use.
Product discovery is filter-first and fast, so a large catalogue stays navigable. A tile calculator turns room dimensions into a quantity a customer can act on, and an AR visualiser lets a product be previewed in a real space before a store visit.
Features
WHAT THE EXPERIENCEINCLUDES.
- 01Product catalogue
- 02Tile calculator
- 03AR visualiser
- 04Architect trade pricing
- 05Product discovery
05
Outcome
Where it landed.
A commerce experience that makes a very large catalogue usable for retail and trade audiences at the same time, with decision tools built into browsing rather than bolted on. Business performance figures are not published here.
My contribution
WHO DID WHAT.
My role
Marketing, brand and client success
- Client requirements, scoping conversations and expectation setting
- Positioning of the trade and retail audiences in the brand and content approach
- Marketing and sales-side input on how the catalogue and tools are presented
- Ongoing client communication through delivery and handoff
Individual authorship of specific design or engineering deliverables is not claimed · business performance metrics are not published
LARGE CATALOGUE,TWO AUDIENCES?
Filtered discovery, trade pricing and decision tools built into browsing rather than bolted on.